Search Engine Optimization Specialist

Job title: Search Engine Optimization Specialist

Company: CHIKU MOBILITY INDIA PRIVATE LIMITED

Job description: Company DescriptionChiku Mobility India Pvt. Ltd. is a leading online car rental and taxi booking company in India, offering top-notch cab-hiring facilities and professional drivers for corporate, cheap, outstation, one-way, and long-term rentals. They prioritize affordability to make travel comfortable and pocket-friendly. Chiku cab believes road journeys are magnificent and offers a fleet of cars for leisure and commercial purposes, including luxury and executive cars for corporate travel. With a 100% customer satisfaction rate, they have met the needs of individual customers, tourists, and companies. Chiku Cab values your time and money, making it the best Cab Rentals Company in India.We are committed to delivering exceptional service to our customers and fostering a culture of collaboration and growth.Role DescriptionComprehensive Keyword Research & Strategy

• Conduct thorough keyword research to identify high-value search terms that align with the business goals and target audience. Strategically optimize web pages to target these keywords.
• Professional Content: The SEO Specialist should develop and implement a comprehensive keyword strategy that is aligned with both short-term and long-term business objectives. They should leverage tools like Google Keyword Planner, Ahrefs, SEMrush, and Moz to conduct in-depth research, targeting both high-volume and long-tail keywords.
• On-Page Content Optimization:-Ensure content is optimized for SEO while also maintaining high user engagement and readability.
• Professional Content: The SEO Specialist will work closely with the content team to ensure that all on-page content is optimized for search engines. This includes crafting compelling copy, optimizing headings, and ensuring that the content meets the search intent of the user while maintaining a natural flow and high readability.
• Optimizing Key On-Page Elements-Optimize title tags, meta descriptions, header tags (H1, H2, etc.), image alt text, and URL structures for SEO performance.
• Professional Content: An essential part of the role involves optimizing critical on-page elements such as title tags, meta descriptions, and image alt texts to ensure maximum visibility in search results. The SEO Specialist will also ensure proper use of header tags to create clear content hierarchy, making it easier for both search engines and users to understand.
• Technical On-Page SEO-Ensure the website is technically optimized for search engine crawling and indexing, including site speed, mobile responsiveness, and proper URL structure.
• Professional Content: The SEO Specialist will be responsible for performing technical audits to identify and fix issues related to site speed, mobile usability, URL structures, and broken links. They will also work with the development team to implement technical SEO best practices such as structured data, canonical tags, and redirects.
• Improving User Experience (UX) for SEO-Work towards improving the on-page user experience, including load times, mobile-friendliness, navigation, and visual appeal.
• Professional Content: A strong understanding of how UX and SEO intertwine is essential. The SEO Specialist will work cross-functionally to ensure the website offers a seamless user experience, emphasizing site speed, easy navigation, and mobile optimization, while keeping SEO factors in mind.
• Ongoing Monitoring & Reporting- Use analytics tools to track key performance indicators (KPIs), such as traffic, bounce rate, dwell time, and conversion rates, to continuously improve on-page SEO efforts.
• Professional Content: The SEO Specialist will regularly monitor key SEO metrics using tools like Google Analytics, Google Search Console, and SEMrush. They will provide detailed reports that showcase the impact of their optimizations on organic traffic and performance, adjusting strategies as needed.
• Collaborative Approach- Collaborate with content creators, web developers, designers, and marketing teams to ensure all on-page elements are optimized holistically.
• Professional Content: Effective collaboration with cross-functional teams is key. The SEO Specialist will partner with content writers, developers, and designers to ensure the on-page experience is optimized across all aspects of the website, from content to design to technical performance.
• Staying Up-to-Date with SEO Trends-Keep up with industry trends, algorithm updates, and changes to best practices to ensure the websites SEO strategy is always aligned with the latest search engine guidelines.
• Professional Content: The SEO Specialist should be proactive in staying up-to-date with the latest SEO news, algorithm changes, and trends, attending conferences or participating in webinars to stay informed about emerging SEO techniques and best practices.

QualificationsEducational Background:A degree in Marketing, Communications, Computer Science, or a related field is preferred, but not always required if the candidate has practical experience.Certifications in SEO, Google Analytics, or Content Marketing are a plus (e.g., Google Analytics Certification, HubSpot Content Marketing Certification, SEMrush Academy, Moz SEO Essentials).Technical Skills:Familiarity with SEO tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, Moz, Screaming Frog, and Yoast SEO.Basic understanding of HTML and CSS for content and technical optimizations.Experience with content management systems (CMS) such as WordPress, Shopify, or Joomla.Understanding of SEO Fundamentals:Strong understanding of on-page SEO techniques, including content optimization, title tags, meta descriptions, header tags, and internal linking.Experience (3+ Years)

• On-Page SEO Expertise:At least 3 years of hands-on experience optimizing on-page elements (title tags, meta descriptions, header tags, etc.) for various types of content (e-commerce, blog posts, service pages, etc.).
• Experience in keyword research and creating optimized content strategies that align with user search intent.
• Technical SEO Skills:Familiarity with performing site audits and identifying issues that affect site performance (site speed, crawlability, indexation, etc.).
• Hands-on experience with mobile-first optimization, structured data (schema.org), and understanding of how technical SEO factors influence rankings.
• Experience with core web vitals and ensuring site performance meets modern SEO standards.

Continuous Learning:Demonstrated commitment to staying updated with the latest trends in SEO, algorithm updates, and best practices.Experience adapting SEO strategies to changing search engine algorithms (e.g., Googles Core Updates).Soft Skills & TraitsAnalytical Thinking: Ability to analyze complex data and generate actionable insights to optimize SEO strategies.Detail-Oriented: Strong attention to detail, particularly when optimizing on-page elements and ensuring content meets both SEO and user needs.Problem-SolvingCapable of troubleshooting SEO-related issues on websites and developing solutions.Communication Skills: Excellent communication skills to collaborate effectively with team members, stakeholders, and clients, and present SEO findings clearly.Time ManagementAbility to juggle multiple projects and deadlines, especially in fast-paced environments.Job Types: Full-time, FresherPay: 15,119.83 – 25,000.62 per monthBenefits:

• Cell phone reimbursement
• Commuter assistance
• Flexible schedule
• Internet reimbursement
• Provident Fund

Schedule:

• Day shift
• Evening shift
• Morning shift
• Night shift
• Rotational shift
• Weekend availability

Education:

• Bachelor’s (Preferred)

Experience:

• SEO: 4 years (Preferred)
• on Page SEO: 3 years (Preferred)
• total work: 4 years (Preferred)

Work Location: In person

Expected salary: Rs.15119.83 – 25000.62 per month

Location: Lucknow, Uttar Pradesh

Job date: Thu, 06 Feb 2025 03:32:52 GMT

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